Gulzar Group of Institutions

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Master of Business Administration (MBA)

Admissions are open for 2024

Master of Business Administration (MBA)

Gulzar Group of Institutions offers a full-time, two-year MBA program, accredited by AICTE and I.K. Gujral Punjab Technical University. This postgraduate degree is tailored to develop students for advanced corporate roles through a robust curriculum and experiential learning. Emphasising creativity and strategic thinking, the program covers core business areas like Marketing, Finance, and Human Resources. 

Students benefit from industry-oriented activities, including live projects, industrial visits, and entrepreneurship opportunities. The MBA at GGI equips students with the skills to excel in business management and navigate the complexities of starting their own ventures.

 

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Overview

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Course Structure

The Master of Business Administration (MBA) program at Gulzar Group of Institutions offers a comprehensive curriculum spanning four semesters.

This subject introduces core management principles, including organisational structure, leadership, strategic planning, and decision-making. It builds a solid base for effectively managing businesses and understanding managerial roles.

This subject applies economic theories and methodologies to business management. It focuses on decision-making processes, cost analysis, market structures, and optimization strategies to improve business efficiency and profitability.

Quantitative Techniques involve statistical and mathematical methods to analyse data and solve business problems. It includes forecasting, optimization, and data analysis to support decision-making and strategic planning.

Accounting for Management & Reporting focuses on financial data analysis, budgeting, and performance evaluation. It involves creating reports for internal stakeholders to aid in decision-making and strategic planning. 

This course explores factors impacting business operations, including economic policies, market trends, and regulations. It focuses on India’s economic growth, challenges, and opportunities within both local and global contexts.

This course covers ethical principles in business, corporate social responsibility (CSR), and sustainable practices. It emphasises the importance of ethical decision-making, social impact, and corporate accountability in achieving long-term business success.

This course focuses on advanced communication skills essential for effective management. It includes strategies for clear, persuasive communication, conflict resolution, and fostering productive relationships within and outside the organisation.

This course teaches the use of data analysis tools and techniques to inform business decisions. It covers statistical methods, data visualisation, and predictive modelling to support strategic planning and operational improvements.

This course explores the legal framework affecting business operations. It covers contract law, corporate governance, intellectual property rights, and regulatory compliance, equipping students to navigate legal challenges in business.

This course covers strategies and techniques for effective marketing. Topics include market research, consumer behaviour, brand management, digital marketing, and sales strategies, preparing students to create and implement successful marketing campaigns. 

This course focuses on recruiting, training, and managing employees. It covers performance evaluation, compensation, employee relations, and labour laws, equipping students with skills to effectively manage and develop an organisation’s human resources.

This course covers the planning, organising, and supervising of production and operations processes. It focuses on optimising efficiency, managing supply chains, quality control, and implementing effective production strategies to improve overall operational performance. 

This course explores financial decision-making within corporations, focusing on capital structure, investment decisions, and financial risk management. It emphasises strategic financial planning, policy formulation, and the impact of financial choices on corporate growth and stability.

Entrepreneurship and Project Management explores the principles of starting and managing new ventures, emphasising strategic planning, resource allocation, risk management, and project execution for successful business outcomes and growth. 

Computer Applications for Business covers the use of software and technology in business operations, including data management, financial analysis, and process automation, to improve efficiency and decision-making. 

Organisational Behaviour & Design examines how individuals and groups interact within organisations, focusing on structure, culture, and behaviour to enhance productivity and efficiency in a business environment.

Marketing Research involves gathering, analysing, and interpreting data about markets, customers, and competitors to guide strategic decision-making and improve marketing strategies and business outcomes.

Human Values, De-addiction, and Traffic Rules focus on instilling ethical values, promoting substance abuse awareness, and understanding traffic regulations to ensure responsible behaviour and enhance societal well-being. 

The seminar on Summer Training Report provides insights into the practical experience gained during summer internships, covering training objectives, methodologies, challenges faced, and key learnings to enhance professional skills and knowledge. 

Corporate Strategy focuses on long-term planning and decision-making to achieve business goals. It involves setting objectives, analysing competitive advantages, and creating actionable plans to drive organisational growth and success. 

Workshop on Indian Ethos explores traditional values and cultural practices influencing modern business practices. It covers ethics, leadership, and management principles rooted in Indian philosophy and their application in contemporary settings. 

Our Top Recruiters

Graduates with an MBA are highly recruited across diverse sectors for roles in finance, marketing, business management, and strategic planning, leveraging their advanced expertise in management principles and leadership skills.

Teaching Methodology

The MBA methodology immerses students in real-world business challenges, fostering innovative solutions through practical application and technology.

Industrial Visits:

Offer practical insights into company operations, enhancing understanding of workplace dynamics beyond academic theory.

Seminars:

Boost confidence and communication skills through public speaking and professional discourse, renewing student motivation.

Simulated Games:

Provide active learning experiences by demonstrating the practical application of economic and business theories in interactive settings.

Group Discussions:

Encourage idea exchange and critical thinking, transforming passive learning into an engaging exploration of complex business concepts.

Teaching Methodology

The MBA methodology immerses students in real-world business challenges, fostering innovative solutions through practical application and technology.

Industrial Visits: :

Offer practical insights into company operations, enhancing understanding of workplace dynamics beyond academic theory.

Seminars:

Boost confidence and communication skills through public speaking and professional discourse, renewing student motivation.

Simulated Games:

Provide active learning experiences by demonstrating the practical application of economic and business theories in interactive settings.

Group Discussions:

Encourage idea exchange and critical thinking, transforming passive learning into an engaging exploration of complex business concepts.

Apply now to gain a comprehensive understanding of business with an MBA, mastering advanced skills in management, finance, and leadership for a successful career in various industries!

Why Join This Course?

As an MBA graduate, you’ll be prepared for a wide range of exciting careers in diverse fields, including:

Career Advancement:

Opens doors to management roles and higher-level positions.

Leadership Development:

Builds essential skills for leadership and managerial roles.

Networking Opportunities:

Connects with alumni and business professionals, expanding career connections.

Extensive Professional Knowledge:

Deepens expertise in specialised fields like finance or human resources.

Increased Confidence:

Enhances marketability and self-assurance in professional settings.

Career Opportunities

As an MBA graduate, you’ll be prepared for a wide range of exciting careers in diverse fields, including:

Financial Analyst: Analyses financial data to assist in investment decisions and financial planning.

Marketing Manager: Develops and implements marketing strategies to promote products and services.

Investment Banker: Provides financial advisory services, including mergers, acquisitions, and capital raising.

Operations Analyst: Evaluates and improves operational processes for efficiency and effectiveness.

HR Associate: Manages recruitment, employee relations, and HR functions within organisations.

Risk Manager: Identifies and mitigates financial and operational risks.

What Our MBA Students
Say About Us

Master of Business Administration (MBA) alumni commend GGI for providing them with the skills and insights needed for successful careers.

FAQ’s

Discover commonly asked questions regarding our MBA program to gain insights into your academic journey.

Yes, the MBA program at Gulzar Group of Institutions (GGI) in Ludhiana is recognized by the AICTE, New Delhi, and I.K. Gujral Punjab Technical University, Jalandhar.

The MBA program at Gulzar Group of Institutions was started in 2009.

The MBA program at Gulzar Group of Institutions offers core specialisations in Finance, Human Resource, and Marketing.

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